Tiger Beer Is All About The Tigers

Posted on May 31, 2017 in Checkers Old Munchen Blog

tiger beer - checkers old munchenWho wouldn’t want to drink for a great cause? Tiger Beer is a great example of how a beer can take a fundraising plan for a cause and turn it into a healthy marketing addition.

“Too often brands support causes that have nothing to do with their brand. But Tiger Beer, a subsidiary of Heineken, has partnered with the World Wildlife Fund in support of the global Tx2 goal, which aims to double the world’s wild tiger population to 6,000 by 2022…” [ Read more here ]

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